There are situations in which it’s not in landlords’ best interest to broadly publicize a property. This can be for a highly exclusive property or if the seller has a specific target audience in mind. It can also be that the seller values their privacy. But of course, the seller still wishes to find a suitable buyer. So what can you do?
Silent sale strategy
In that case, “silent sale” might be a good strategy, but how does it work? The selling agent has the property for sale but offers this selectively. This may be to certain fellow agents that operate in a certain segment or place or area. Or the property is offered to a specific target audience that is approached in a certain way. These target audiences could be developers or perhaps, a public figure or even buyers with a specific preference for an area. To guarantee the sellers’ privacy, a custom approach is crucial.
More time for silent sale
In a “silent sale”, usually more time is taken for the selling process. There’s no pressure of a public advertising campaign and the buyer and buyers’ conditions are carefully coordinated.
Properties that are offered through a “silent sale” immediately create a sense of exclusivity and can in some cases be especially desirable.
Discreetly and to the point
In short, a “silent sale” offers sellers the opportunity to sell their house discreetly and to the point, while maintaining privacy and control.
For some properties, a “silent sale” is the best strategy to eventually get the best results. Whether that’s the case for your property, can best be determined by a specialist agent with knowledge and experience as well as a large (international) reach.
